Client: DEL Records Artist: T3r Elemento

Objective: Generate media buzz and excitement for T3r Elemento's new album release.

Strategy: Host a media day with a mix of pre-recorded and in-person elements to maximize reach and cater to different media outlets.

Event Highlights:

• Pre-recorded Video Package: Partnered with Aceso Total to create a video package featuring the artist.

• National Media Interviews: Secured one-on-one interviews with prominent outlets like Programa Hoy (Univision), Manana Latina (Vision Latina), and RYM (Podcast Rompiendo La Línea).

• Local Media Coverage: Tu Camino Magazine and Imagen Latina Magazine attended and generated social media content.

• Digital Media Engagement: VIP Hollywood Entertainment, Lo Viral Hollywood, and Notitas LA created digital content to promote the album.

• Additional Coverage: Earned online posts from 4 media outlets who were not physically present at the event.

Results:

• The media day successfully generated significant media coverage for T3r Elemento's album release.

• National media outlets provided valuable exposure to a broad audience.

• Local media support helped connect with the artist's local fanbase.

• Digital media content amplified the campaign's reach online.

• Overall, the media day created a strong buzz and positioned T3r Elemento's new album for success.

Key Takeaways:

• A well-planned media day can be an effective tool to generate media attention for artists and their releases.

• Utilizing a mix of pre-recorded content and in-person interactions allows for wider media reach.

• Partnering with established media outlets and digital influencers can significantly amplify the campaign's impact.